Bada is a mobile operating system being developed by Samsung Electronics. It is designed to cover both high-end smartphones and lower-end feature phones.The name 'bada' is derived from 바다, the Korean word for ocean or sea.
Bada platform was announced on 10 November 2009. After the launch, companies such as Twitter, EA, Capcom, Gameloft, and Blockbuster showed their support for the bada platform. In May 2010 Samsung released a beta of their Software development kit (SDK) for bada to attract developers. In addition, Samsung started the bada Developer Challenge with a total prize of $2,700,000 (USD). In August 2010 Samsung released version 1.0 of the SDK. The first bada-based phone was the Samsung Wave S8500, released on June 1, 2010, and selling one million handsets in its first month on the market.
With the release of the Samsung Wave, Samsung opened an international application store, Samsung Apps, for the bada platform. In July 2010, Samsung Apps had 300 applications to offer, 70% of them being free. Samsung expects to have 7000 applications in its application store by the end of 2010.
